Samsung Plus Privacy Policy

 

Effective: April 1st, 2026

 

Samsung Electronics Co., Ltd. (Data Controller) (¡°Samsung¡±) knows how important privacy is to its customers and their employees and partners, and we strive to be clear about how we collect, use, disclose, transfer and store your information. This Privacy Policy provides an overview of our information practices with respect to personal information collected through or in relation to Samsung Plus (the ¡°Business Services¡±). 

 

This Privacy Policy may be updated periodically to reflect changes in our personal information practices described in this Privacy Policy or changes in the applicable law. We will indicate at the top of this Privacy Policy when it was most recently updated. If we update the Privacy Policy, we will let you know in advance about changes we consider to be material by posting a notice on our website and/or by emailing you.

 

What information do we collect?

 

When using the Business Services, we collect and maintain information about you as detailed below.

 

¡¤         Account and management data: such as your name, e-mail address, language, and registration details.

¡¤         Employment and third-party source data: such as information we receive about you from your employer, service provider, or from publicly and commercially available sources (as permitted by applicable law), which may be combined with other information we received from or about you.

¡¤         Transaction and payment data: such as information about products and services that you or your employer have purchased or received, payment-related data, and other information provided in connection with a transaction.

¡¤         Device and usage data: such as hardware information and software information, device identifiers and unique identifiers (such as device models, OS versions, device configurations and settings, IP addresses), log and usage information (such as diagnostic, technical, and error data, and time and duration of use of the Business Services, and error reports and dump logs), user interaction data (including touch interactions and other inputs), and where permitted by applicable law and subject to your prior consent (where required) and your device or application settings, location-related information (such as coarse location or GPS-based location).

¡¤         Business Services content and integration data: such as content and data related to your use of the Business Services, including content and communications you provide through the Business Services (such as apps you use, pictures, calendar entries), as well as content and data obtained from Samsung and third-party apps, websites, and services that are accessed or integrated with the Businesses Services to provide Business Services.

¡¤         Cookies and similar technology: information stored in cookies that we have set on your device and/or on the Business Services.

¡¤         Communications about the Business Services: such as communications and related content (including media files) that you send to or receive from us in connection with the Business Services.

 

How do we use your information?

 

We use information we collect in relation to the Business Services for the following purposes:

 

¡¤         To provide the Business Services and to register or authenticate you or your device for the Business Services, including enabling location-based features or regional functionality where applicable.

¡¤         To respond to your questions or requests for information.

¡¤         To offer better and more customized products and services that take into account your usage of the Business Services, or your company¡¯s purchasing history and service record and other relevant information.

¡¤         Subject to your consent where required by applicable law, to inform you about new products and services;

¡¤         For assessment and analysis of our market, customers, products, and services (including asking you for your opinions on our products and services and carrying out customer surveys).

¡¤         To understand the way you use the Business Services so that we can improve them and develop new products and services.

¡¤         To provide maintenance services (including software updates) and to maintain a sufficient level of security on the Business Services.

¡¤         To protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers, for example, in legal proceedings, internal investigations and investigations by competent authorities.

¡¤         To comply with legal and regulatory requirements, including responding to lawful requests by competent authorities.

¡¤         Otherwise with your separate consent where required by applicable law or as described to at the time your information is collected.

¡¤         Subject to your consent where required by applicable law, to communicate with you regarding Samsung Plus certification and provide notifications, content, alerts, offers, promotions, marketing materials, and other communications.

 

Through the Business Services, we may collect personal information about your online activities on websites and connected devices over time and across third-party websites, devices, apps and other online features and services. We may use third-party analytics services on the Business Services, such as those of Google Analytics. The service providers that administer these analytics services help us to analyze your use of the Business Services and improve the Business Services. The information we obtain may be disclosed to or collected directly by these providers and other relevant third parties who use the information, for example, to evaluate use of the Business Services, help administer the Business Services and diagnose technical issues. To learn more about Google Analytics, please visit https://developers.google.com/analytics.

 

For Brazilian and European Economic Area (EEA), UK and Swiss residents only

 

Samsung processes personal information for the purposes described above. Samsung¡¯s legal basis to process personal information includes processing:

 

(i) So that we can keep our promises to you, such as providing you with the Business Service

(performance of a contract or for Brazilian residents and as applicable, preliminary procedures);

(ii) To promote our business interests (for example, to improve the Business Services) (legitimate interest);

(iii) To comply with the law, regulatory obligations and legal processes; and

(iv) With your consent.

 

To whom do we disclose your information?

 

We will disclose your information internally within our business and the following entities, but only for the above purposes.

 

¡¤         Subsidiaries and affiliates: Samsung-branded and non-branded subsidiaries and affiliates which we control or own.

¡¤         Third parties/controllers: partners we work together with to provide you with the Business Services. For example, marketing and project management companies.

¡¤         Service providers/processors: Carefully selected companies that provide services for or on behalf of us. These providers are also committed to protecting your information. For example, IT service providers and solution developers

¡¤         Other parties when required by law or as necessary to protect our business: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.

¡¤         Other parties in connection with corporate transactions: We may disclose your information to a third party as part of a merger or transfer, acquisition or sale, or in the event of a bankruptcy.

¡¤         Other parties with your consent or at your direction: In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you separately consent to or request such sharing.

 

Submissions that you make to public areas of a website, mobile application, or other online service, such as bulletin boards may be viewable to other users of the Business Services. We do not control, and are not responsible for, how other users of the Business Services may use this information. For example, personal information that you submit in public areas could be collected and used by others to send you unsolicited messages or for other purposes.

 

How do we keep your information secure?

 

We take data protection seriously. We¡¯ve put in place physical and technical safeguards to keep the information we collect secure.

 

Where do we send your data?

 

Your use of our Services will involve the transfer, storage, and processing of your personal information within and outside of your country of residence where necessary. In particular, your personal information will be transferred to the Republic of Korea.

Please note that the data protection laws and other laws of countries to which your information may be transferred might not be as comprehensive as those in your country. We take appropriate measures, in compliance with applicable law, to ensure that your personal information remains protected.

For European Economic Area (EEA), UK and Swiss residents only

We will comply with applicable European data protection law when transferring your personal information outside of Europe. We may transfer your personal information to countries which have been found to provide adequate protection of personal information by the relevant data protection authority in your jurisdiction, including the Republic of Korea.

The measures we take to safeguard the transfer of your information include the use of standard contractual clauses as approved by the relevant data protection authority. To request more information or to obtain a copy of the standard contractual clauses we rely on, contact us as described in the Contact Us section below.

 

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.

 

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer¡¯s hard drive.

 

We use the following cookies:

 

•         Strictly necessary cookies. These cookies are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

•         Analytical or performance cookies. These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

•         Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

 

Name

Category

Duration

Description

NSSP_SID

Strictly necessary

60 days (follow the server setting)

Stores session-related information required after login, including API proxy domain URL and session tokens (access, refresh).

NSSP_LCD

Functionality

Persistent

Stores the display language of the web page based on browser or user selection.

 

Information collected through cookies may be shared with third-party analytics service providers, such as Google Analytics, solely for the purpose of analyzing and improving the performance of the Business Services, and as required by applicable law.  

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our website.

 

All cookies set by the Business Services, including strictly necessary cookies, will expire after 60 days, in accordance with server settings.

Some functionality cookies may be stored for a longer period in order to remember user preferences.

 

What are your rights?

 

Your personal information belongs to you. You have the right to ask us to provide details about what we have collected and to provide your personal information to you in a structured, commonly used and machine-readable format, to delete it, or correct any inaccuracies.

However, requesting the deletion of your personal information may also result in a loss of access to services we provide. We will not delete certain data that we are required to keep according to law.

For European Economic Area (EEA), UK and Swiss residents only

You also have the following additional rights.

You can ask us to restrict or limit processing, sharing or the transfer of your personal information. You can object to our processing of your personal information where we rely on our legitimate business interests to process it. You have the right to data portability, which means you can ask us to provide your personal information to you or a third party in a machine-readable format.

If you have provided your consent to Samsung processing your personal information, you can withdraw your consent at any time. We will apply your preferences going forward and this will not affect the lawfulness of the processing before you withdrew your consent.

You may exercise these rights by contacting us using the contact details at the end of this Privacy Policy. Please note that there are legal exceptions and limitations to each of these rights, and we may need to retain information to comply with legal obligations. In your request, please include the following language to help us respond to your request appropriately:

¡°I am making this request in respect of Samsung Plus.¡±

You can lodge a complaint with the relevant supervisory authority if you believe that our processing of your personal information infringes data protection laws. You can find the contact details for all EEA supervisory authorities at https://edpb.europa.eu/about-edpb/board/members_en, for the UK at https://ico.org.uk/global/contact-us/and in Switzerland, at https://www.edoeb.admin.ch/edoeb/en/home/deredoeb/kontakt.html.

 

For United States California Residents only

 

If you are a California resident, for more information about your privacy rights, please see the California Consumer Privacy Statement. To submit a privacy rights request in connection with the Business Services subject to this Privacy Policy, please visit contact us, as described below.

 

Pursuant to applicable law, you may have other rights available to you. Please contact us as described below to inquire more.

 

How long do we keep your information?

 

We won¡¯t keep your personal information for longer than is necessary for the purpose for which it was collected. This means that information will be destroyed or erased from our systems when it¡¯s no longer required.

 

We take appropriate steps to ensure that we process and retain information about you based on the following logic:

 

1. At least the duration for which the information is used for the purposes for which it is collected;

2. As required under law, regulatory obligation, a contract, or with regard to our statutory obligations;

3. Only for as long as is necessary for the purpose for which it was collected, is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.

 

Contact Us

 

Data Controller

Samsung Electronics Co., Ltd.

129, Samsung-ro, Yeongtong-gu,

Suwon-si, Gyeonggi-do 16677, Republic of Korea

 

For European Economic Area (EEA), UK and Swiss residents only

 

The easiest way to contact us is through our Privacy Support Page at https://www.samsung.com/request-desk.

 

We have appointed a Data Protection Officer, who can be contacted by reached via postal or electronic mail:

European Data Protection Officer
Samsung Electronics (UK) Limited
Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom

 

For Brazilian residents only

 

We have appointed a Data Protection Officer, who can be contacted via postal or electronic mail at:

 

Samsung Eletrônica da Amazônia Ltda. (Samsung Brasil)

Av. Chucri Zaidan, 1240, Morumbi, São Paulo/SP, CEP 04711-130 – Brasil

e-mail: protecao.dados@samsung.com